Aren't you through yet? - the Super Bowl was 2 weeks ago. Now it's V-Day.
This was an outgrowth of "The Vagina Monologues". The activists involved will be promoting Valentine's Day as V-Day. But it's only temporary - "until violence against women stops".
And now for your Vagina Monologues pop quiz: in which context did the phrase "between fish and lilacs" occur?