That was the name of a book by Wilson Bryan Key. It, along with Subliminal Seduction and others, told us how we were being manipulated by subliminal images.
This guy was easily stimulated. Show him a liquor ad that said "Canada at its best" and he sees the "tits". What, you mean you didn't?
Ritz crackers? They have sex written all over them. Literally - in one of the books he shows a picture in which he has kindly highlighted them all.
There's no telling what people are willing to believe.
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