Thursday, February 20, 2003

Yellow Pages and other delights

Unless you're from Chicago or in specialized businesses you might well never have heard of Reuben H. Donnelley Corporation. But they've heard of you. Their history is pretty much that of the Yellow Pages phone directories.

Then when it came time to print the books, he could just call his old man Richard Robert Donnelley, the patriarch of R. R. Donnelley. RRD has been and may still be the world's largest printer, whether of telephone directories, magazines, books, advertising inserts and other media, and they do much more besides. They might have printed your phone book in Dwight, IL, or your hardcover book in Crawfordsville, IN, or your mass-market magazines in Mattoon, IL. Those and dozens of other plants supply outlets across the US and the rest of the world.

And I'm betting that you haven't heard of RRD, RHD, or any of the towns above. How debilitating.

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