It seems like only yesterday...a couple was filmed to make what they were told would be an innocent commercial. It turned out to be a commercial about herpes. The couple, failing to see the advantage in being immortalized in association with a social disease, sued the producer.
(you want a link? Tough. I'm sure I read it in some paragon of respectability like National Lampoon's True Facts section.)
Now we have the "it's a brand new day" Valtrex commercials. There's the babe talking to the camera about her herpes, and she and her squeeze are frolicking about - just think, if you had herpes your life could be like that too!
It's hard to believe what a big deal herpes was in its short vogue before AIDS showed up. Unlike true love, herpes lasts forever - even now there is no cure. Supposedly the outbreaks become less severe and less common over time, but I still won't be having any, thank you.